Larry Frum wrote an article for CNN.com about Rift, a brand new MMO that has been advertised as the “World of Warcraft killer”. I don’t have much to write about Rift, since I only got to play it during its Beta phase, but I will say the following:
Aion, Warhammer and Age of Conan were all advertised and promoted by media and their player base as the “World of Warcraft killer”…
Good luck, Rift. You’ve got a very steep hill to climb! (fyi, calling out your competition before your product makes that steep hill even larger)
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